Bonded by Boldness

Here in LA, the difference between summer and fall weather might be barely noticeable, but people's habits sure do change.  Need help discerning whether fall has truly set in? Here at RAREFORM, we decided these are 10 telltale signs that fall is upon us . . .

We all know airports can be a hassle and it's never fun to start a surf trip off with massive surprise fees for your boards. So, we've done all the work for you! We put together a list of the most popular airlines for all your favorite surf destinations with their fees and regulations. So start planning your next big adventure and leave the dirty work to us.  Don't forget - our board bags will keep your board safe, secure, and stylin' on your next flight. 

Four years ago, and two weeks before my wedding, Aric and I decided to say goodbye to our careers in corporate America and take the plunge as entrepreneurs. Looking back, it probably wasn’t the best timing, but let’s be honest: “timing” for a big leap of faith is never great.

At RAREFORM, we all have favorites. So we decided to introduce ourselves, show off our favorite gear, and give you something sweet - our top picks are on sale thru Friday! Is your perfect match the same as ours? 

We’ve teamed up again with our friends at World Surf League to bring you a custom WSL x RAREFORM board bag!  We’ve been partnering with WSL for a couple years to repurpose their event banners into one-of-a-kind board bags, complete with the WSL and RAREFORM logos.  

One of my favorite projects to work on is custom orders - we get approached by musicians, parks, nonprofits, and brands seeking to responsibly recycle their waste while also creating bold, one-of-a-kind bags & accessories to share with their customers!  We give new life to banners from concerts or special events which in turn have become raffle prizes, giveaways, or merchandise.  

From the antsy youngster to the wise old sage, all surfers have one thing in common: flat days. Yes, even the bountiful Southern Californian coastline loses its pulse from time to time. At RAREFORM, we treat each flat-spell with a heavy dose of surf flicks. Here are a few of my favorites—may they help you cope and fuel your stoke.

Have you always wanted to pick out your one-of-a-kind RAREFORM gear in person? Now is your chance!  We're opening up our warehouse for the rest of August to all of you back-to-school shoppers looking for the latest gear! If you are in the LA area, come on over!

Summer might be almost over, but there’s still plenty of hot pool days ahead.  We escaped the office for a few hours to test out some poolside essentials for your enjoyment.  Here’s what we found: