Affirmation Blake Tote
Pattern Type
Colors
Ever wondered which billboard your bag came from? Look no further. This tote was made from billboards in the Affirmation Project, a series by Nicole Leth. There were 26 of these billboards posted around L.A. in 2020 and now it's been transformed into this bag. The exterior of the bag is made from 100% repurposed billboard vinyl that is water resistant, lightweight, and easy to clean.
You can read more about Nicole's story at www.myaffirmationproject.com.
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We save billboards from ending up in landfills.
The lifespan of a billboard used to be only 4-8 weeks, but we believe they have so much more potential. By collecting, cleaning, and cutting each billboard down we're able to turn something old into something new(ish), and more importantly, something you can carry daily with confidence.
FAQs
We receive thousands of billboards each week from across the U.S., many of which are completely unique in color and pattern. That means, even when we need to cut solid colors from the billboards, there can be variation in striations, printing styles, etc. making every bag truly one of a kind.
Yes! We individually photograph every single bag that we sell online. The only exception to this rule would be our new solid colored items in which you may receive a solid bag in that color with potential for it to vary slightly within the gradient displayed below the image.
We love bold, bright colors and typography elements! But we do try and avoid using food, logos, faces, or hair.
Sign up for our restock list! While you'll never see a bag that's exactly the same - you might catch one cut from the same billboard that could have similar colors or patterns. We add new colors weekly.
